Cases
Agency
Services
Discuss a project
RU
EN
Cases
Agency
Services
Telegram
VK
MAX
Articles
Breaking down
marketing, no fluff
Branding, websites, advertising and sales — what works for small business and why
01
A USP in 15 minutes: how to put into words what really sets you apart
“Quality work, made with heart” — everyone writes that, which means no one does. We go through a simple 15-minute exercise that leaves you with a phrase explaining to a client why to choose you and not your neighbour with a similar price.
Branding
02
Why your website isn't in Yandex's top results: 6 reasons besides domain age
The website is two years old, yet search finds it only by the company name — and not always. “Domain age is holding it back” is a convenient explanation, but more often the cause is something else. We go through the real reasons found in 9 out of 10 small business websites.
SEO
03
Discounts are killing your business: when promotions work and when they just cut your margin
“I'll give 20% off and get more clients” — familiar logic, but half the time it doesn't work, and the other half it works at a loss. We look at when a discount really increases profit and when it just teaches clients to wait for a sale.
Monetisation
04
Reviews nobody reads: how to collect the ones that really sell
“Loved everything, thank you so much!” — you've seen it a hundred times and scrolled past it yourself. Everyone has reviews, but only a few sell. We look at what makes a review convincing and how to get exactly those, rather than generic words of thanks.
Branding
05
An AI chatbot for business: what it can really do and what you are promised in vain
These days every other vendor sells “AI for your business”, and it sounds like a magic pill. We take it apart without the magic: what an AI chatbot really covers in a small business, what stays with a human, and how not to overpay for features you don't need.
Automation
06
A 3,000-rouble logo from a freelance marketplace: why it costs more than it seems
The logic is clear: why pay 70,000 when 20 people on a marketplace will draw a logo in an evening for three thousand roubles? The problem isn't the contractor's price but what happens to your brand next — and that costs far more than the difference in the bill.
Branding
07
Yandex Direct or VK targeted ads on a single budget — which to choose
A budget of 30,000 roubles a month, two ad channels, and both promise leads. We look not at “which is better in general” but at how to work out which one suits you — based on your type of business, not on what a marketer friend advised.
Promotion
08
How much a website costs and why “from ₽50,000 to ₽500,000” is not a scam
Every other conversation with a new client starts the same way: “Why does your website start at 120 thousand when my neighbour got one for 15?” We answer honestly — breaking down what the price is actually made of, and when the cheap option is fine and when it turns into a repeat order six months later.
Branding
09
Advertising a party business on VK: where to start and how not to waste the budget
“I tried ads — wasted the money and got nothing” is the most common story. But in most cases the problem is not the ads, it is how they are set up. Let's go through the basic principles that work for the party business.
Article
10
How to raise the average order without losing clients: package deals for the party business
“How much is it?” is the first question most clients ask. And this is where many lose the sale: they name one price, and either the client leaves because it is expensive, or agrees to the minimum. A package system solves this problem elegantly.
Article
11
How a party business can stop depending on the season and get leads all year round
Seasonality is the main pain of the party business. In December the phone rings off the hook, in January — silence. Yet some entrepreneurs work steadily all year. What is their secret?
Article
12
Why clients leave without buying: 7 branding mistakes in the party business
You run ads, get clicks, but the phone stays silent. Sound familiar? In 90% of cases the problem isn't the ads — it's that people land on your page and don't understand why they should choose you.
Article