Our mark is the letter f built in the shape of an integral sign. In mathematics, that is the sign for the sum of infinitely small parts that add up to a whole.
A brand works the same way. It does not live in a logo or a slogan: it is built from the name, the visual language, the words, the service and every contact with a customer. Those small things are what people remember a company by.
We find the idea that ties together everything a business does, and build strategy, design and communications around it — so that each new touchpoint strengthens the last.
F — we assemble the details into a brand.
I've been building and promoting brands for businesses for more than 10 years. Along the way I've founded 5 more projects in entertainment, IT and consulting. Speaker at forums and conferences, author of training programmes for event professionals.
