Why a single price means lost money
With a single price you aim at the middle of the market. Clients ready to pay more pay the same as those counting every penny. And clients with a limited budget go to cheaper competitors. Three packages let you work with different segments at once.
The psychology of choosing from three options
Research shows that when people are offered three options, they most often choose the middle one. This is called the decoy effect. Make the middle package the best value for money — and most clients will choose it. Your average order will grow automatically.
How to build packages for an entertainer
Basic: 1.5 hours, standard programme, minimal props. Standard: 2 hours, extended programme, photo zone, a gift for the birthday child. Premium: 3 hours, a custom programme for the party theme, photo zone, cake, gifts for all the kids. The price difference between packages must be noticeable — otherwise everyone will choose the basic one.
Name packages with images, not numbers
“Basic / Standard / Premium” works worse than “Party / Big party / Dream party”. Names that paint a picture sell better than neutral labels. The client wants a dream party — help them want it.
How to upsell without pressure
Once a package is chosen, offer one extra: “Many add a photographer — it makes the party unforgettable for the whole family.” Don't push, just show the option. 30–40% of clients accept an upsell when it is offered naturally.
With a single price you aim at the middle of the market. Clients ready to pay more pay the same as those counting every penny. And clients with a limited budget go to cheaper competitors. Three packages let you work with different segments at once.
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