A website people trust to choose a kitten

An online store of pedigree kittens from a New York breeder: a catalogue with filters, a breed-matching quiz and a clear path to purchase.

Client
Mr.KIT, a pedigree cat breeder, New York
What we did
Design · Animation · Development · CMS
Website
mrkittens.com ↗
Year
2026
About the project

In the US, kittens are bought online, and the buyer's main fear is scammers: the money is gone, and there's no kitten. The website answers this fear from the first screen: a video of the kitten before payment, the balance on delivery, talking directly to the breeder rather than a reseller. Around this — a catalogue with filters, breed pages, a matching quiz and a blog with honest answers about buying. Visually the website continues the Mr.KIT visual identity: orange, white and a gentleman cat with a moustache.

First screen of the Mr.KIT website
First screen: the price “from $2000” and three reasons to trust
Finding a kitten
Search by breed, sex, age and price
Popular breeds
Popular breeds
Guarantees
Guarantees: video before payment, balance on delivery
Available kittens
Available kittens
How buying works
Buying in five steps
A blog about kitten care
Blog: honestly about buying and scammers
Tips
Care tips
Final call to action and footer
Can't find a breed — we'll match one
Mobile version

people choose a kitten from their phone

First screen on a phone
Finding a kitten on a phone
Popular breeds on a phone
Guarantees on a phone
Available kittens on a phone
How buying works, on a phone
Blog on a phone
Tips on a phone
Final call to action on a phone
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