A cat people trust with kittens

Naming and visual identity for Mr.KIT, a pedigree kitten store from a New York breeder: a double-meaning name, a gentleman mascot with a moustache, website characters and merch.

Client
Mr.KIT, a pedigree cat breeder, New York
What we did
Naming · Logo · Mascot · Patterns · Animation · Applications
Website
Mr.KIT website case →
Year
2026
The task

Mr.KIT sells pedigree kittens across the US. The market is full of resellers and scammers, and the buyer isn't choosing a product — they're choosing a family member. We needed a brand that inspires trust and a smile at the same time: memorable at a glance and working equally well on the website, in advertising and on souvenirs.

01 The name

Mister Cat and Market in one word

A short English name that reads two ways — and both are about the client's business.

Mister KitMister Kit — a gentleman character
Marketa store where you choose a kitten online
02 The mark

a gentleman with a moustache

The moustache and a white bow-tie collar turn the cat into that very “Mister”. One silhouette works as a logo, a mascot and a character.

Pattern: moustached cat heads, fish, yarn balls, bowls and paws
Cat head pattern — white on orange
Full-length cat pattern — white on orange
Pattern: cats sitting, stretching and playing with yarn
Mr.KIT street posters: “A new member of your family”, “Purebred kittens from $2000”, “Find your kitten” with a QR code
Mr.KIT poster: a Scottish kitten with a plush Mr.KIT in its teeth
A plush Mr.KIT keyring on white
want a brand that's remembered at a glance?
All cases
Next casemr.kit — websiteThe same brand in an interface: a website people trust to choose a kitten