SoviDen — VK community design

SoviDen

A themed children's party studio in Lipetsk

What we did
VK community design · Logo · Mascot · Visual identity
City
Lipetsk
About the project

The new visual style brings together the brand mascot — an owlet — so the community became recognisable and emotional.

What we did
  • Uncovering the core idea
  • Developing selling points and marketing triggers, strengthening the positioning
  • SEO optimisation in the name, description and articles
  • Planning the marketing structure of every element of the community
  • Community design
  • Visual styling
Mascot
The SoviDen mascot — an owlet
SoviDen mascot logo
Community cover
SoviDen VK community cover
Menu
On-site parties
The Nest
Programmes
Contacts
Widgets
SoviDen community services widget
“We're more than a party studio” cards
On devices
The SoviDen community on devices
The SoviDen community on a laptop and phone
Result

The community got a cohesive visual identity that immediately conveys the mood of the brand and makes it more recognisable. Thanks to a single visual system the design looks professional, helps stand out from competitors and builds trust among potential clients from the very first seconds.

want a community like this?
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Next caseStage — conferenceReaching the Moscow league after the redesign