Deti v Teme — the community on a laptop

Deti v Teme

The only quest loft in Tula for children aged 5–12

What we did
Positioning · Copy · SEO · Design
Platform
VK
City
Tula
About the project

The brand was packaged on the basis of the existing visual identity with our improvements — the community became recognisable and emotional.

What we did
  • Uncovering the core idea
  • Developing selling points and marketing triggers, strengthening the positioning
  • SEO optimisation in the name, description and articles
  • Planning the marketing structure of every element of the community
  • Community design
  • Visual styling
Avatar and cover
Deti v Teme community avatar
Deti v Teme community cover
Menu
Menu 1
Menu 2
Menu 3
Menu 4
Widgets
Widget 1
Widget 2
Widget 3
Result

The community got a cohesive design that immediately conveys the mood of the brand and makes it more recognisable. Thanks to a single visual system the community looks professional, helps stand out from competitors and builds parents' trust from the very first seconds.