Music band
+160 new members at ₽63
results in numbers
- 160community joins
- 63 ₽cost per community join
Approach
- Traffic to the community and the website (ticket purchase)
- Video has a higher CTR
- Targeting: key phrases, competitors, the “wedding” topic, HR, classical music fans
- Best for community joins: an audience of teachers; for the website: fans of classical music and violin
Creatives
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Next casePhotographerLeads at ₽800 on a ₽7,000 budget